|
How to drive traffic to your website |
|
This is one hot item! We are confronted with this question very often. To be honest : there is no absolute answer to this question. Traffic depends on more than one factor. The search engines have to know your site, you have to have links from other (related) websites pointing to your site and so on.
But there is one thing you can do.
Send out e-mails to your entire e-mail distribution list and tell them about your site and why they should go there. Often a business has lots of business cards collected from various networking and social meetings. Why not use that as you e-mail list?
We know it works. Just make that email interesting for the recipient to click the link leading to your website.
Oh, and one important thing : If you get responses FOLLOW UP. Quite often this responses get wasted by not answering them immediatly!
|
|
After setting up a web site the most important work starts. Monitor it. The typical questions are :
- Do you know how many visitors your web site had last week / month / day?
- Do you know how long they visited you web site?
- Do you know which pages they looked at?
- Do you know ......?
So, the first step is to get this questions answered. This can be done with several tools but we found Google - Analytics to be the best to use,
it's also cost effective as it is free. Setup is a breeze.
The next step is to analyze the data provided to determine what to do. I.E. if you have lots of visitors but they only stay for seconds or you do not have returning visitors something is obviously wrong.
Now you have to find out what. And that is the real problem and where Mr. Web Wiz comes in. We are able to help you set up the monitoring, analyze the data and recommend the changes. The process of optimizing a web site is a gradually process. Little changes, monitor, little changes, monitor again, ......
|
|
|